In November, Tucumán hosted the third annual meeting of the Protected Productive Landscapes (PPP) Network, which brought together more than 100 leading figures from different areas: large, medium-sized and small companies, civil society organizations, international certifying organizations, academic institutions, researchers and technicians from Argentina and neighboring countries. Representatives of the European Union Delegation in Argentina, which has co-financed the PPP program in Norte Grande since 2021, also took part in the meeting.
During the event, key issues such as sustainability, innovation and the challenges of the current market were addressed, with special emphasis on European Union regulations. The attendees discussed the opportunities and challenges faced by the PPP program in the context of these new paradigms, as well as strategies to ensure the sustainability of the program and boost innovation in the participating companies, including the role of international certifications.
The slogan of the meeting, “More production, more nature conservation”, reflected the main objective: to generate a space for dialogue and exchange to find innovative solutions and financing models that strengthen the integration between sustainable production and biodiversity conservation.
Today, the PPP program covers nearly 3 million hectares in Argentina and neighboring countries, with more than 40% of this area engaged in the protection of natural areas at the landscape scale. This effort demonstrates that the production sector can be a fundamental part of the solution for preserving nature.