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Feedback Process

We are aware of the importance of our customers’ opinions, and we believe they are assets that enable us to streamline our management. We constantly work on our developing and improving our products, trying to understand all the demands by means of active communication with each of those who choose our products. We assess our customers’ satisfaction and strengthen our long-term business relations.

In order to identify improvement opportunities and boost the positive aspects of our management, assessing our customers’ satisfaction focuses on our teams’ responsiveness and the quality of our products

“The results, both in the Industry and Fresh Fruit Departments, were very positive, with a high level of general satisfaction. This shows that we are focused on addressing our customers’ needs with commitment and responsibility”.

Noelia Lescano, Head of Quality Assurance and Environment.

“We are satisfied with the results, which were obtained despite the problems we had to face in the international context of the 2022 supply chain”.

Martijn Hazeu, Fresh Fruit Department Commercial Representative.

The Importance of Assessing Our Customers’ Experience

Assessing the experience of those who choose our products is a value that is built on a daily basis through reliability, communication and accurate answers as a dependable supplier.

R&D&I: Team Work to Get Tailored-Made Products

Our entrepreneurial identity is constantly challenging us. We aim at meeting our customers’ real expectations and needs with solutions that add value. We believe in the power of research, development and systematic innovation.

That is why we have a team of specialized professionals who are qualified to develop the applications and products that our customers need.

Recently, representatives from the R&D&I Department, together with the Commercial Department, have attended international business fairs. Thus, we strengthen the relation with those who choose our products in order to formulate innovative and differential proposed solutions.

New products research and development is approached through collaborative and multi-sectorial work. Projects are diverse and they aim at improving our efficiency, quality and services, as well as our solution provision and versatility.

Strengthened Business Relations

Our commercial team could attend several specific encounters in Europe, North America and Asia.

At SIAL Paris, in October, Citrusvil had a strong institutional presence with its stand.

At Grupo Lucci, we aim at being the most dependable supplier, ensuring quality and safety, and we acknowledge the importance of developing strategic and long-term relations with our customers around the world. Such relations are based on reliability and transparency.

“Fairs do not only enable us to meet our customers, but also to know new market demands regarding our tailored-made products and services”.

Alex Nolte, Commercial Manager Industry Department

Efficient Customer Service

International trade involves different and complex follow-up and support stages. These tasks are imperative at Citrusvil as a strategic partner of its customers. The Customer Service Department is in charge of carrying out this process, from the time the product leaves our facilities until it reaches destination, working side by side with the Commercial Department and establishing efficient communication with the customer, which strengthens long-term business relations.

Communication with those who choose our products, located in 4 continents, is key to offer an excellent service. We keep open communication channels in order to take the necessary actions during all the process.

“This Department is essential in order to keep in touch with and strengthen our customers’ reliability until they receive our products. We are all committed and in line with the customer-focused objectives so that they have the best commercial experiences. We all have this mission and we take care of the different interactions so that our customers are satisfied with all the purchase process”.

Alex Nolte, Commercial Manager Industry Department